Then it’ll be accessible through the Made for You hub. Only You will be available as a standalone feature on the main Spotify page through the end of the month. What it’s getting is that I’m a tired parent who has trouble falling asleep and wishes she could go to concerts again. Spotify presents the Only You feature with the context that it “gets” who you are, helping to solidify it as the app you launch to play what you need to hear. They come at the cost of finely tuned data collection - something Spotify pegs as an “intelligent” algorithm based on listeners’ moods but feels more like emotional surveillance. The new personalisation features are undoubtedly fun to use. It’s betting on it as an edge as it finds ways to compete against other streaming services, namely Apple Music and YouTube Music, which took over for Google Play Music and offers video as part of its packaged deal.
It’s been successful enough that the personalised summary served up to its users at the end of every year is now a meme we expect to see sprout up around the holiday season. Spotify has managed to carve a niche for itself as a social media-friendly streaming service, helped in part by how well the algorithm can read a person’s tastes. Spotify will also let you know if it thinks you’re an early bird or a night owl, plus which combination of music and podcasts “sets your listening apart” from the rest of the populace. It’ll tell you which artists would make it to your dinner party, which ones demonstrate your “unique” genre pairings, and the years from which you listen to the most music. It starts with your music horoscope, detailing your Sun, Moon, and Rising as the bands and artists you’ve listened to the most. The shareable story walks you through the latest Spotify has learned about your streaming behaviour over the last six months. You can try out Only You right now, provided the Spotify app on your smartphone is up to date. They include the “Only You” in-app experience, similar to the year-end Wrapped playlist, and a beta feature where you can create an algorithm-infused playlist between you and a friend. In a bid to become the most Instagrammable music service, Spotify announced several new personalised playlists and features.
0 kommentar(er)
